Редизайн проекта SEASH с помощью нейросетей
(1) Первоначальный проект
SEASH — натуральная и экологичная уходовая косметика в виде порошка, которую нужно разбавить водой. Такая формула позволяет производить меньше пластика.
Первоначальная версия проекта
Упаковка косметики
Первоначальная версия проекта
Для редизайна с использованием нейросетей я обновила концепцию упаковки: теперь это туба с крышкой, оснащённой отверстиями. Особое внимание уделено натуральности продукта, подчёркнутой уникальной формулой и стильной, функциональной упаковкой. Фирменный стиль основан на использовании натуральных цветов и экологичной концепции, подчеркивающей природное происхождение продукта и его уникальность.
При создании проекта я исполизовала DALL·E от OpenAI (создание логотипа), Adobe Color (подбор цветовой палитры), Аrtbreeder (для создания картинок природы), recraft.ai и Шедеврум для генерации мокапов и пространства. Для поддержания общего стиля на носителях я вручную добавляла логотип и текст
Проект глазами ИИ
(2) Основы стиля
Логитип и цветовая палитра
Логотип: Созданный в нейросети DALL·E (от OpenAI) Промт: Create a minimalistic logo for the brand with the name seash (the name must be included in the logo). Use a sleek, sophisticated font, combining classic elements like the example (such as swirls or handwritten elements) with modern, strict lines. Add an emphasis on eco-friendliness and naturalness. The color palette should be soft and natural-green, beige, white or black. The logo should look premium and aesthetically pleasing, reflecting the brand’s cleanliness and environmental responsibility. Мелкая типографика вставлена в фотошопе шрифтом Arial
Цветовая палитра: Цветовая палитра подобрана с помощью основываясь на натуральных и природных цветах Adobe Color
Картинки созданы с помощью нейросети Аrtbreede по фото-референсам. Данные фото используются в фирменном стиле, как один из главных элементов
(3) Упаковка
Упаковка
Промт в recraft.ai для генерации мокапа: «A single rectangular cardboard box is positioned upright on a countertop in a cosmetics store. The focus is on the box, captured from a straight-on angle, emphasizing i ts clean edges, natural texture, and minimalistic design. The background is slightly blurred, showcasing shelves with cosmetic products, creating a stylish and modern retail atmosphere. Soft lighting highlights the box, giving it a premium and refined appearance.» Некоторые фрагменты вставлены в фотошопе
Промт в recraft.ai для генерации мокапа: «A cylindrical cardboard tube is standing on a countertop in a cosmetics store. The focus is on the tube in the foreground, highlighting its texture and details. The background is slightly blurred to reveal shelves with cosmetic products, creating the atmosphere of a stylish, modern store. The lighting is soft, with an emphasis on the packaging, enhancing its premium appearance»
Промт в Шедеврум для генерации мокапа: «A modern, minimalist scene featuring a sleek cylindrical packaging tube placed on a textured black pedestal in the center of the composition. The tube has a clean, premium design with subtle branding and neutral colors (such as matte black, white, or metallic accents). The background is completely black, with soft, focused lighting highlighting the tube and creating gentle shadows. The overall mood is elegant, luxurious, and professional, emphasizing the high-quality branding of the product.» Дизайн вставлен в фотошопе
(4) Рекламные материалы
баннеры и постеры
Промт в recraft.ai для генерации мокапа: «Create a mockup of a poster on a banner display. The poster is placed on a large vertical banner frame, with a clean, minimalistic design and no text or logo. The banner is set in an outdoor urban environment with natural lighting, showcasing a modern, professional appearance. The background features a city street or architectural elements, with soft lighting emphasizing the banner and making it the focal point of the scene. The mockup should highlight the texture and material of the banner, giving it a realistic, high-quality feel.»
Промт в recraft.ai для генерации мокапа: «Create a mockup featuring three posters displayed in a row on a wall. Each poster has a minimalist design with no text or logos. The posters are framed and placed evenly spaced on a clean, modern wall, with natural lighting that highlights the texture and details of the posters. The background should be a simple, neutral-colored interior, such as a gallery or stylish office space, emphasizing the elegance and professionalism of the presentation. The overall scene should convey a contemporary and sophisticated atmosphere.»
(5) Пространство
Промт в recraft.ai для генерации картинки: «Create a mockup of the exterior view of a modern cosmetics store specializing in powdered products. The storefront features large, clean glass windows, offering a clear view of the elegant interior. The facade is minimalist, with natural materials like light wood, stone, or textured concrete, and a neutral color palette. The store’s name is prominently displayed above the entrance in sleek, understated lettering. Soft, warm lighting from inside highlights the product displays and creates an inviting glow. Potted plants or greenery adorn the entrance, emphasizing an eco-conscious and welcoming vibe. The overall design conveys sophistication, modernity, and sustainability.»
Промт в recraft.ai для генерации картинки: «Create a mockup of a retail space for a powdered cosmetics store. The store should have modern, clean lines with minimalist design elements, emphasizing elegance and sophistication. Display shelves are neatly arranged with various powdered cosmetic products, such as loose powders, blushes, and foundations, in sleek, high-quality packaging. The interior should feature neutral tones like soft whites, beige, and light wood accents. Soft, ambient lighting creates a warm and inviting atmosphere, with a focal point on the product displays. The overall design should convey luxury, eco-consciousness, and a professional aesthetic.»
Промт в recraft.ai для генерации картинки: «Create a mockup of a retail space for a powdered cosmetics store. The store should have modern, clean lines with minimalist design elements, emphasizing elegance and sophistication. Display shelves are neatly arranged with various powdered cosmetic products, such as loose powders, blushes, and foundations, in sleek, high-quality packaging. The interior should feature neutral tones like soft whites, beige, and light wood accents. Soft, ambient lighting creates a warm and inviting atmosphere, with a focal point on the product displays. The overall design should convey luxury, eco-consciousness, and a professional aesthetic.» Логотип добавлен вручную в фотошопе
(6) Носители
Промт в Шедеврум для генерации мокапа: «Create a mockup of a kraft paper bag for cosmetics. The bag is made from natural brown paper with a soft texture, with no design or logo. It is standing upright on a flat surface, with natural light highlighting its texture and details. The background is slightly blurred, showcasing either the interior of a cosmetics store or a minimalist setting to emphasize the eco-friendly and stylish nature of the packaging. The bag appears sturdy, with neatly folded edges and twisted paper handles.» Фрагмент упаковки (тубы) вставлен в фотошопе Дизайн вставлен в фотошопе
Промт в Шедеврум для генерации мокапа: «Create a mockup of minimalist business cards for a cosmetics brand. The cards are rectangular with a clean, modern design and a natural color palette, such as beige, white, or earthy tones. One side is blank, while the other side displays placeholder text for the brand name, contact details, and logo. The texture is matte or slightly textured, resembling recycled or kraft paper to emphasize eco-friendliness. Display the cards stacked, scattered, or partially overlapping on a neutral, textured surface with soft, natural lighting, highlighting their elegant and professional appearance.» Дизайн добавлен вручную в фотошопе
