Are you a designer trying to capture the attention of potential clients? Do you understand that a headline is the very first thing a reader notices, and whether they stay on your page or go to a competitor depends on it? Then this article is for you!
I have compiled 52 proven copywriting techniques that will help you create bright, intriguing, and informative headlines to promote your services. You will learn how to use the power of numbers, intrigue, questions, audience segmentation, and much more to make your headlines stand out from the competition and attract potential clients.
«Top [number] [niche/category] in [city/region] for [year]» Example: «Top 10 Web Design Studios in Moscow for 2024»
«[Unusual action] to [goal]. How we achieved [result]» Example: «We studied color psychology to create conversion-driving design. How we increased conversion by 30%»
«New [product/project] by [famous brand]: experts tell all» Example: «New packaging design for Coca-Cola: designers share their insights»
«What’s wrong with [new element] by [famous brand]» Example: «What’s wrong with Pepsi’s new logo»
«We analyzed [number] [objects] to find [goal]—what we discovered» Example: «We analyzed 100 landing pages to find the perfect design—what we discovered»
«[Number] [niche/category] trends for [year]» Example: «15 Mobile App Design Trends for 2024» «[Product Name]: Rethinking [aspect] in [product category]» Example: «Flat Design 2.0: Rethinking Minimalism in Web Design»
- «[Product Name]: Reimagining [aspect] in [product category]» Example: «Flat Design 2.0: Reimagining Minimalism in Web Design»
- «How to [action]: Explained using [famous person] as an example» Example: «How to build a personal brand: Explained using Steve Jobs as an example»
- «How [technology/tool] helped [achieve result]» Example: «How Adobe XD helped us accelerate the design development process by 40%»
- «We designed a [product] for [brand], which was recommended by [famous person]» Example: «We designed a website for a brand recommended by Elon Musk»
- «How a [specialist/role] can influence [business aspect]» Example: «How a UX Designer can influence conversion and sales»
- «[Project] for [event/anniversary]: Why [unique aspect 1] and why [unique aspect 2]» Example: «Rebranding for a company’s 50th anniversary: Why we chose an abstract logo and why we abandoned corporate colors»
- Case study, or an in-depth narrative following a structure Example: «How we redesigned a website and increased traffic by 200% for an international IT company»
- Non-standard approach: A lifehack for tackling challenges and returning with an elixir Example: «From Zero to Design Skyline: Rethinking Waste as Art» or «How I Stopped Fearing Client Feedback and Became a Design Star»
- Showcase your expertise and modernity Example: «Neurodesign: How to Use Neuropsychology Principles in UI/UX Design»
- Intellectual stimulation Example: «Semiotics in Graphic Design: How to Use Hidden Symbols to Amplify Impact on the Audience»
- Checklist Example: «15-Point Checklist for Quality Assurance in Mobile App Design Before Launch»
- Lifehacks Example: «7 Lifehacks for Typography in Web Design»
- Ratings and Collections Example: «Top 20 Free Fonts for Logo Design in 2024»
- Tutorial Example: «Step-by-Step Guide to Creating a Design System for a Web Project»
- The hero confronts the obstacle but remains the hero Example: «How We Managed an Impossible Deadline and Created a Design That Brought Millions to the Client»
- «Borrowing Magical Powers» Example: «Design secrets from industry leaders: how we use their techniques in our work»
- How do you actually break into this world of sharks? Example: «The world of design is an ocean full of sharks. Here’s how we learned to swim and thrive in it»
- What does… dream about? (insert your own version) Example: «What does every business owner dream about? Design that brings in profit!»
- Social Proof Example: «See what our clients say about the results of our design work on their projects»
- «Stories from a Veteran Mentor» Example: «What an art director with 35 years of experience told me: how to avoid common mistakes and create a selling design»
- Production Reports Example: «A look behind the scenes: how we work on design projects for our clients»
- «Behind the Scenes» Example: «What happens behind the scenes at our design studio: processes, tools, team»
- News Jacking Example: «The designer used the celebrity scandal as inspiration for their new collection.» 30 Finding the Magic Elixir Example: «We found the secret ingredient to perfect design. Want to know what it is?» 31 Expert Articles and Helpful Tips Example: «Advice from our design team: how to choose a color palette for a website.» 32 Identifying the Unique Value Proposition (UVP) and Competitor Analysis Example: «Why our approach to UX/UI design is unique in the market.» 33 Test Drive Example: «Try our design in action: a free audit of your website from our studio.»
- 4 Surprising Facts Example: «4 Surprising Facts About How Design Influences User Behavior»
- Q&A Example: «Answering Our Clients’ Most Frequent Questions About the Design Development Process»
- Myths Example: «5 Logo Design Myths That Need to Be Debunked»
- Reasons Example: «7 Reasons Why Your Business Needs Professional Packaging Design»
- Use Case Example: «How We Designed a Mobile App for a Food Delivery Service and Increased Orders by 50%»
- Collection Example: «10 Best Tools for UI/UX Design Prototyping in 2024»
- Mistakes Example: «7 Common Website Design Mistakes That Lower Conversion Rates»
- Comparative Advertising Example: «Why Our Design Approach is Better Than Our Competitors’: A Comparative Analysis»
- Niche Segmentation Example: «Website Design Characteristics for the Financial Services Industry»
- Selling Efficiency Example: «How the Right Website Design Can Increase Your Business Sales by 30%»
