The Degree Show identity was developed by students as part of a three-month team project. The objective was to create a cohesive and flexible system for print, digital, spatial, and video media—one that was expressive yet did not compete with the graduating students' work.
The concept grew from the British idea of a community where many individuals combine into a single whole. The rhythm of the departments became the foundation of the visual language. Students recorded their voices, and the audio recordings were translated into graphic sequences: the characteristics of the sound—rhythm, frequency, duration, and amplitude—became parameters for pattern creation. Thus, each department acquired its own visual «voice,» and the patterns themselves became a graphic portrait of its community.
The system is built modularly and easily adapts to different formats while maintaining brand recognition. Patterns can exist independently or be combined to create various levels of communication—from posters to navigation and animation.
The work has become an experience of a complete professional process: from conceptualizing a core idea and teamwork to developing a scalable identity based on a real brief.
Silver / Students / Communication Design / Brand Identity
