AI-ребрендинг бренда «PshPsh»

В данной работе демонстрируется, как технологии искусственного интеллекта могут использоваться для обновления и переосмысления существующего проекта. На основе проекта из 1 модуля 2 курса, над которым я работаю в настоящее время, была проведена комплексная трансформация визуальной айдентики: внедрены новые графические элементы, дизайн стал более природным и спокойным, пересмотрена цветовая палитра и концепция. Этот подход показывает, что ИИ позволяет оперативно экспериментировать с визуальными решениями и внедрять свежие идеи, сохраняя структуру проекта, но существенно меняя его визуальное восприятие.

В процессе работы я планирую использовать актуальные инструменты, включая нейросетевые сервисы для генерации изображений (ChatGPT, Recraft), Adobe Color для формирования цветовой палитры и платформу WhatTheFonts для подбора типографики. Основой визуального подхода станет стилистика существующего проекта, которая будет переосмыслена и доработана с помощью нейросетей.

Design a refined and elegant logo for a premium perfumed soap brand called “PshPsh”, inspired by French perfumery aesthetics, handcrafted rituals, and delicate sensory experiences. The logo should feel soft, intimate, and poetic, combining minimalism with expressive detail. Use a high-contrast serif typeface with gentle curves, thin strokes, and refined proportions, reminiscent of vintage editorial typography and luxury cosmetic branding. The lettering should appear quiet, airy, and tactile, as if printed on textured paper, with slightly increased spacing between characters to convey calmness and the whisper-like nature of the name “PshPsh”. Incorporate a subtle, minimal symbol that complements the typography rather than overpowering it, such as a single-line floral motif, a stylized petal or droplet, or an abstract botanical form inspired by classic engravings. The color palette should include a warm off-white or cream background paired with deep muted burgundy, dusty rose, or soft red accents, with the possibility of monochrome versions in black or dark brown. The overall mood should communicate aroma, care, softness, and memory, feeling luxurious, timeless, feminine, sensory, and editorial. Present the logo on a clean, flat background with a centered composition, focusing purely on the logo without mockups, shadows, or photographic elements.

Шрифт определен с помощью сервиса WhatTheFont

Шрифт — Black Arcade Outline

Elegant French luxury stationery set for a refined perfumed soap brand PshPsh. Flat lay and product-style composition of premium stationery items: letterheads, envelopes, business cards, gift wrapping paper, tags, notebooks, ribbon seals, wax stamps. Design language inspired by vintage French apothecary and artisanal perfume houses. Color palette strictly based on the logo: warm cream textured paper, deep cocoa brown typography, soft dusty rose accents, muted sage green botanical elements. Delicate ornamental flourishes, flowing calligraphic lines, floral engravings, subtle botanical motifs echoing the logo style. Serif typography with elegant curves, embossed lettering, foil details in rose-gold and copper tones. Natural paper textures, handmade feel, soft shadows, diffused daylight, high-end editorial aesthetic. Clean minimal luxury, timeless Parisian elegance, artisanal craftsmanship, premium branding photography, ultra-high resolution, realistic materials, no people, no clutter.

Elegant luxury shopping bag for French perfumed soap brand PshPsh. Premium matte paper bag with soft cotton handles. Warm cream textured paper base, deep cocoa brown logo typography, dusty rose ornamental accents, muted sage green botanical details. Front-centered logo PshPsh, embossed with subtle rose-gold foil. Delicate flowing floral ornaments framing the logo, inspired by vintage French apothecary design. Minimal yet romantic composition, soft natural daylight, gentle shadows. High-end product photography, neutral background, editorial luxury aesthetic, realistic materials, ultra-detailed.

Artisanal fabric soap pouch for French perfumed soap brand PshPsh. Natural linen or organic cotton drawstring bag with a soft handcrafted texture. Creamy beige fabric, cocoa brown logo print, dusty rose decorative lines, subtle sage green botanical embroidery or print. Vintage-inspired floral ornamentation, minimal placement, elegant spacing. Slightly wrinkled fabric, tactile feel, eco-luxury aesthetic. Soft diffused light, calm neutral background, premium lifestyle product photography, no people.

Minimal luxury branded t-shirt for French perfumed soap brand PshPsh. Premium organic cotton t-shirt in warm off-white or soft cream tone. Small elegant PshPsh logo on chest or collar area in deep cocoa brown. Delicate floral line ornament inspired by vintage French perfume labels, dusty rose and sage green accents. Clean typography, refined spacing, understated Parisian elegance. Studio product shot, soft shadows, neutral background, high-end fashion branding aesthetic, realistic fabric texture.

Luxury artisanal soap dish for French perfumed soap brand PshPsh. Handcrafted ceramic soap dish with smooth matte glaze. Warm cream or soft stone color base with subtle speckles. Embossed or engraved PshPsh logo in cocoa brown or soft rose-gold finish. Delicate floral engraving along the edges, inspired by French apothecary ornamentation. Minimal elegant form, refined curves, timeless bathroom luxury aesthetic. Soft natural lighting, premium product photography, neutral spa-like background, ultra-detailed textures.

Elegant paper scent tester for French perfumed soap brand PshPsh. Slim elongated blotter cards made of textured ivory paper. Subtle embossed PshPsh logo in cocoa brown. Fine dusty rose ornamental lines and delicate sage green botanical motifs near the edges. Minimal typography, generous negative space, French perfumery heritage aesthetic. Clean flat lay composition, soft daylight, editorial luxury styling, ultra-high resolution, realistic paper grain.