POLYANA глазами Ai
ПОЛЯНА — состязания скатертей самобранок.
Издавна, со всех уголков России съезжаются самобранки и борются за звание лучшей скатерти. Судьями состязания являются хозяйственные бабушки и лучшие шеф повара, которые в своем умении готовить могут превзойти даже участников.
исходный проект: https://portfolio.hse.ru/Project/186379
РЕБРЕНДИНГ ГЛАЗАМИ Ai
POLYANA — бренд традиционных русских скатертей в новом прочтении.
Проект исследует возможности нейросети в области брендинга, и основан на преобразовании существующего проекта с 1го курса «ПОЛЯНА». Весь проект был сгенерирован в Ideogram Ai.
Цветовые решения остались близкими к оригиналу проекта, а элементы традиционных русских узоров в стиле пиксель арта интегрировала в визуал с помощью промтов.
лого
#1 promt:
A photo of a green tablecloth with a blue, red, white and yellow pixel art pattern inspired by traditional or folk designs. On the tablecloth, there is a white dish with a black rim. There is a white, serif font typography that says «POLYANA» in the center of the tablecloth.
шрифт бренда, найден с помощью https://www.fontspring.com/matcherator
палитра цветов
АЙДЕНТИКА
носители фирменного стиля
бумажный пакет
#1promt:
Create a mock up of branding printed materials, top view (letter, envelope, business card, postcard, stamp, pen) for the brand «POLYANA» — Russian traditional milk tablecloth in green, blue, red and yellow color palette using simple typography with serifs and a small typographic logo, with pixel art illustrations of symmetrical, but with a predominantly red and yellow palette, with a central motif that appears to be a flower or sun as well. Patterns seem to be inspired by traditional or folk designs, possibly from a specific culture or region
#2promt:
A photo of a paper shopper bag with the brand of traditional tablecloth «POLYANA». The bag has a pixel art pattern of a symmetrical, green, blue, red, and yellow flower or sun motif. The background is clean and simple.
ПРОДУКТ
выставочные стэнды при фабрике
выставочные стэнды при фабрике
#1,3 promt:
A photo of a linen self-fabric tablecloth contest. There are several large, white tablecloths with pixel art illustrations of symmetrical, but with a predominantly stretched colorful palette over frames. The tablecloths have various intricate patterns embroidered into them. The patterns include flowers, leaves, and other decorative elements. The background is a room with wooden beams.
#2 promt:
A photo of a linen self-fabric tablecloth contest. There are several large, white tablecloths palette over frames. The tablecloth with pixel art illustrations of symmetrical, but with a predominantly stretched colorful palette over frames. The tablecloths have various intricate patterns embroidered into them. The patterns include flowers, leaves, and other decorative elements. The background is a room with wooden beams.
УПАКОВКА, POS -материалы
упаковка
стэнды продажи, витрины
#1 promt: A photo of a many store shelf layout with a linen tablecloth for the brand «POLYANA». The tablecloth is a Russian traditional milk tablecloth in a green, blue, red, and yellow color palette. The tablecloth is wrapped in paper with pixel art illustrations of symmetrical patterns with a predominantly red and yellow palette. The central motif appears to be a flower or sun. The patterns are inspired by traditional or folk designs, possibly from a specific culture or region. Also in paper using simple typography with serifs and a small typographic logo.
#2-3 promt:
A photo of a many white wood store shelf layout with a linen tablecloth for the brand «POLYANA». The tablecloth is a Russian traditional milk tablecloth in a green, blue, red, and yellow color palette. Some of the tablecloths are wrapped in paper with pixel-art illustrations of symmetrical patterns with a predominant red and yellow palette, others are unfolded completely and hung over a rack as a sample. The patterns are inspired by traditional or folk designs, possibly from a specific culture or region. Also in paper using simple typography with serifs and a small typographic logo.
ПРОСТРАНСТВО
переговорная и офис
производственные цеха
складские помещения
#1 promt:
Create a picture of an office interior. It is a Russian minimalistic hut with white wooden walls and huge glass windows for POLYANA brand of traditional tablecloth.
#2-3 promt:
Create a picture of an office interior. This is a Russian minimalist hut with white wooden walls and huge glass carved windows for the traditional tablecloth brand «POLYANA». There is a production room with sewing machines people work at, cutting tables. The space with high pattalks, with finished tablecloths hanging on the side with pixel art illustrations of symmetrical, but with a predominantly red and yellow palette, with a central motif that appears to be a flower or sun as well.
ПОЛНЫЙ СПИСОК ИНСТРУМЕНТОВ:
1. Генерация изображений: Ideogram Ai 2. Подбор шрифта: Font spring’s Finder 3. Перевод промтов: DeepL Translator
