Carduus

Cardus is a man’s clothing brand that rethinks masculinity through images of heroes and characters.

The first collection is based on  rethinking the image of the scarecrow; — a quiet hero who protects beauty and  order, even at the cost of his own appearance. This image fits into the new concept of masculinity, where force manifests itself through sacrifice, inner beauty, persistence, and  honesty to itself and  world

design @lisavvvvveta photo @danilapidchenko creative producer @mecdemode set designer @panikarnaval casting director @rrrrrrrrrrrrrrrrrrrrrotwhtawrd heroes @elio.bryant @decayingindividual @genom_mgmt makeup & hair @bozhenovaa producer & film photographer @callmeasyaa