Original size 1140x1600

CUT

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Original size 1536x1024

CONCEPT

KROY is a bespoke clothing boutique integrated with a neural network that helps individuals create pieces not available in stores. The neural network is trained on trends and cultural codes from various years. In just five minutes, it asks clarifying questions through a short quiz, suggests color palettes and cutting options, and displays an image of how the garment will look. These details are then passed to tailors, who sew the piece, which is then delivered to the customer. The most interesting creations, with the author’s permission, are displayed on the boutique shelves, giving everyone with a unique vision for clothing the opportunity to realize it without a designer and without significant expense.

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Mission: to transform a personal vision of clothing into a tangible piece in five minutes of conversation.

PROBLEM

Many people have a personal vision for their clothing, but that vision is rarely realized in stores, as they sell items suitable for the majority. Creating a garment oneself is almost unrealistic; it requires skills in drawing and pattern making, sewing, and the funds for custom tailoring. Moreover, it is difficult for a person to articulate exactly what they want, and the journey from idea to finished piece is too lengthy. Consequently, people settle for compromises that are only «almost right, ” and their personal style goes unexpressed.

PRODUCT

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