«WHERE TO GO IN THE EVENING?» is a city media outlet aimed at young adults. They want to venture out of the house more often, discover new locations and events, but without spending a lot of money or time searching. In Moscow, there are countless leisure opportunities, but the sheer volume of information doesn’t solve the problem of choice. A person checks event listings, a couple of Telegram channels, maps, and social media—and ends up with dozens of options that they still have to figure out themselves. The key task of the media is to transform the vague desire to «go somewhere» into a concrete decision.