Ребрендинг мёда с китайскими травами «Kumi»
Бренд «Kumi» — это бренд высококачественного и натурального мёда, в составе которого используются травы, прямо из китайской медицины. Основная миссия бренда — создать уникальный продукт, который будет не только вкусным и приятным дополнением к повседневной жизни, но и поможет обогатить организм полезными веществами, способствуя укреплению здоровья.
Оригинальный проект
Логотип бренда
Новый дизайн бренда сгенерированный ИИ
Логотип сгенерированный сервисом Leonardo Ai
Промт: The logo for the brand of honey based on Chinese folk medicinal herbs «Kumi», the logo should support the youth trends of Asian countries and be bright and unique.
Так же с помощью сервисов Adobe Color и WhatFountIs я создала цветовую палитру для нового дизайна бренда и подобрала шрифтовое решение.
Создавай айдентику бренда я решила добавить примерное изображения сайта на котором целевая аудитория могла бы подобрать для себя мёд по своим потребностям и вкусам.
Промт: Create visual mockups for the website of Kumi, a honey brand infused with Chinese medicinal herbs.
Key elements:
Use the Kumi logo (featuring Chinese characters and stylized leaves/honey droplets). Strictly adhere to the color palette:
6DA644 (green),
F2A71B (honey orange),F2E8D5 (creamy background),
733A19 (dark brown). Typography: Freehand521 BT for headings, Source Code Variable for body text. Mood: natural, warm, trustworthy—emphasizing wellness and tradition. Show key pages: homepage (with hero banner, product showcase, benefits section), product detail page, and footer. Include visual motifs: honey drips, stylized leaves, soft shadows, subtle wood/paper textures. Style: clean, modern, organic. Avoid visual clutter.Продукция бренда созданная с помощью ии
Для создания продукции с помощью искусственного интеллекта я создавала подробный промт с помощью сервиса qwen. При создании уже готовых изображений продукции я использовала так же сервис qwen.
Промт: Create a photorealistic product packaging design for a premium honey brand named «Kumi». The packaging must strictly adhere to the provided brand identity.
Brand Identity:
Logo: Use the exact «Kumi» logo shown in the reference image. It features the word «Kumi» in a bold, white, rounded script font with a thick brown outline, set against a dynamic, dripping golden honey splash. Green herbal leaves and small bee illustrations are integrated into the honey splash. Above the main logo, include the Chinese characters «软更舒» in a traditional brown calligraphic style. Place the trademark symbol «TM» in small brown letters at the bottom right of the honey splash. Color Palette (HEX Codes): Strictly use only these colors: Primary Green: #6DA644 Honey Gold: #F2A71B Cream Background: #F2E8D5 Accent Orange: #F2911B Dark Brown: #733A19 Typography: Use the font «Freehand521 BT» for all text elements that are not part of the logo. This font should be used for product descriptions, benefits, or any additional text on the packaging. Product & Packaging Design:
Product: A glass jar of honey, likely 250g or 500g size, with a modern, slightly curved shape. The jar is transparent, showcasing the rich, golden honey inside. Label Design: The main label wraps around the body of the jar. The background of the label is the Cream color (#F2E8D5). The «Kumi» logo is the central focal point, placed prominently on the front. Additional Elements: Surround the logo with subtle, elegant illustrations of Chinese medicinal herbs (e.g., ginseng root, goji berries, chrysanthemum flowers, astragalus) rendered in the brand’s green (
6DA644) and brown (
733A19) colors. These herbs should look natural and hand-drawn, complementing the logo’s style. Include a short, elegant tagline below the logo in the «Freehand521 BT» font, such as «Nourish Your Balance» or «Ancient Herbs, Pure Honey». Add a small, circular seal or badge near the bottom of the label, using the Accent Orange (F2911B) and Dark Brown (
733A19), stating «Made with Traditional Chinese Herbs» or «100% Natural». The lid of the jar should be a matte dark brown (#733A19) or a matching cream color. Overall Aesthetic: The design must feel premium, natural, and therapeutic. It should evoke a sense of ancient wisdom, health, and purity. The style should be clean and modern, yet warm and inviting, blending the playful eДокументация бренда
Промт: Create a mockup of documents (business card, employment contract, pen, notebook, document folder) for the Kumi honey brand
Пространство бренда
Для создания пространства я так же использовала сервис qwen, уже имеющуюся цветовую палитру и другие исходные данные. При создании промта я опиралась на стоковые фотографии магазинов с едой.
Пространство и витрины магазина бренда
Промт: 1.Create a close-up view of the entrance of this store, so that only the street and the store’s sign are visible, the sign itself should be on honey-colored frosted glass, the name of the Kumi store. Also, for decoration, you can hang several colors at the signboard. 2. Create a close-up of the shelves with products in this store, I want to see not only honey on them, but also decor in the form of paintings, flowers and aroma diffusers. 3.Photorealistic interior design for the honey brand store with Chinese medicinal herbs, strictly adhere to the color palette in the interior:
6DA644 (green),
F2A71B (honey orange),F2E8D5 (cream background),
733A19 (dark brown). Make the room cozy and uncluttered, there should be stands with brand products and additional snacks in the room.Промо-материалы
Промт: Create a mockup of an advertising poster for the Kumi honey brand, it should be in the subway, people should pass by in the background, this poster should be cheerful and enticing, but at the same time have a cozy and clean, but not sterile, atmosphere, as well as the poster should contain elements of nature related to Chinese medicine, avoid too bright and flashy colors, the emphasis is on warm tones.
Ссылки на используемые сервисы
