MochiMura

Brand of traditional Japanese mochi. The brand identity is «loud,» vibrant, and Japanese in style. The colors are rich and the design is eye-catching. I wanted to try making the color palette calmer and the mascot more restrained. I also changed the presentation format, opting for a café instead of vending machines.

Project reference link: https://portfolio.hse.ru/Project/256514#

To start, I generated a brand name using GPT Chat. I settled on «MochiMura.» Model: GPT Chat Prompt: A brand of traditional Japanese mochi. The name is short and playful. The brand has a vibrant visual palette, referencing the works of Takashi Murakami.

Model: Leonardo AI Prompt: Make a logo. A brand of traditional Japanese mochi called «MochiMura.» The style should be bright, minimalist, and cute, using colors reminiscent of Takashi Murakami’s work. Keep the logo simple and memorable.

Subsequently, packaging was generated using the ImagineArt model in the same style as the logo. Model: ImagineArt Prompt: Create minimalist mochi packaging based on the color scheme of this logo. Keep the mochi white on the outside, and package each individual mochi in a sealed plastic bag.

The DeeVid AI model was used to generate the posters. The goal was to convey the same aesthetic as the logo while varying the composition or color palette. Model: DeeVid AI Prompt: Generate posters for the Japanese mochi brand «MochiMura.» They need a style and a color palette similar to the photo. Make them cute and minimalistic, but not too much.

Next, the goal was to create a physical space—a café where people could purchase the brand’s products and simply relax in a comfortable setting. The atmosphere, color palette, and materials were intended to reflect the brand identity. Model: DeepAI Prompt: Create a cafe interior with Japanese mochi (they’re white), in soft pink and green tones, with soft furnishings and a cute design.