1 | EXPLOREI study the project’s context, audience and objectives to understand what makes it unique.2 | CONCEPTUALISEI look for unexpected connections and develop a central idea that captures the project’s character.3 | EXPERIMENTI explore typography, imagery, colour and composition to find an expressive visual language.4 | CREATEI turn the concept into a cohesive design system that works across different formats and applications.

IntroductionThe Zoological Museum in Saint Petersburg is one of Russia’s oldest natural history museums, with over 30,000 exhibits and centuries of scientific heritage.ChallengeA historic museum doesn’t have to feel old-fashioned. The goal was to make the museum more engaging for younger audiences while preserving its historical identity.

Research & ExplorationI explored zoological engravings, historical documents and scientific classification systems as the foundation for a new visual language.ConceptOld knowledge. New energy. The identity reinterprets historical scientific imagery through bold, contemporary graphics.DevelopmentTraditional engravings, centred typography and classification labels meet experimental compositions, textures and deliberate irregularities.

Visual SolutionA flexible visual identity applied across posters, signage, print materials, digital media and merchandise.OutcomeMaking history feel alive. A contemporary identity concept that gives the museum a more playful and engaging character while respecting its scientific heritage.My RoleConcept Development, Visual Identity, Graphic Design, Brand Guidelines.

IntroductionMaking history feel alive. A contemporary identity concept that gives the museum a more playful and engaging character while respecting its scientific heritage.ChallengeBringing space exploration into everyday life. The challenge was to reinterpret artificial satellites as playful, collectible objects.

Research & ExplorationThe project draws inspiration from satellite structures, geometric shapes and the visual language of space technology.ConceptSpace, assembled piece by piece. Artificial satellites are reimagined as modular toys made of interchangeable geometric elements.DevelopmentI explored different shapes, proportions and colour combinations to create a flexible system of playful objects.

Visual SolutionA collection of modular toys accompanied by packaging, posters, merchandise and graphic materials.OutcomeA playful take on space technology. The concept transforms complex technological objects into colourful, collectible pieces that invite interaction and experimentation.My RoleConcept Development, Product Design, Packaging, Graphic Design.

IntroductionBotanical Greenhouses is a cultural and exhibition space at the Arkhangelskoye Museum Estate, bringing together contemporary art and classical heritage.ChallengeThe challenge was to create an identity that highlights the venue’s cultural purpose rather than its botanical associations.

Research & ExplorationThe starting point was the relationship between the estate’s historical heritage and the contemporary cultural programme of the new art space.ConceptThe identity brings classical heritage and contemporary art together in a unified visual language.DevelopmentThe visual direction balances the historical character of the location with a fresh, contemporary approach to cultural communication.

Visual SolutionA distinctive visual identity designed to represent the venue as a cultural destination and communicate its exhibition programme.OutcomeA new identity for a new cultural space. A branding concept that establishes Botanical Greenhouses as a contemporary art platform while maintaining its connection to Arkhangelskoye’s heritage.My RoleConcept Development, Visual Identity, Graphic Design.