The brief was to build an identity from scratch for a contemporary dance studio about to open. In a small town, people with creative ambitions often lack both space and community. The studio had to become that place for anyone aged 12 to 30, from beginners to experienced dancers. Street dance is freedom with strict rules. The identity is built on that contradiction: technical stamps and strict typography meet chaotic dot graphics. The line Don’t just watch. Feel it. works literally: the mark is embossed on the business cards, so you can feel it with your fingers.

Camping gear rarely has a story. UNAI draws on the life of the Bashkir nomads: the yurt becomes a tent, the leather torsyk a bottle, the nomad’s sack a shoulder bag. The identity rests on a grid that recalls maps and sewing patterns, line drawings of each object and a natural palette of khaki, lime and terracotta.

More than half of Gen Z don’t drink alcohol. ZUKI is a lemonade made for them: real juice, no sugar, no colourings.For this audience, packaging sells before taste does, so the design is built for the shelf. Large katakana ズキ leads the can. It is unusual on Russian shelves and works as a visual stop sign. The Latin ZUKI and a calm grotesque balance it and keep the pack easy to read. Dot graphics recall soda bubbles. They gather into dense fields, then scatter, and tie every application together. Each flavour has its own pastel colour: mint, pink or lemon. Side by side, the cans form one bright line-up.

Vyksa Festival is an annual event that brings contemporary culture into the life of a small Russian town through theatre, music, contemporary art, street art and public art. The new identity shows how, for one day, the festival breaks the town’s routine.The palette comes from Vyksa itself. The end walls of buildings there are often painted in bright colours, so teal, light blue and pink sit against grey, like paint on a concrete wall. The pattern refers to town maps and street markings. The logo is a graffiti tag built from outlines and dot texture. Headlines mix several typefaces, so the festival’s many sides show up in the type as well.

The slogans invite people to look at familiar streets again: «Rediscover familiar streets.» Cut-out objects from the town appear across the applications: benches, traffic cones, deck chairs and bikes. The identity moves into space: a wooden pavilion with pink joints brings posters, tags and cut-out objects together into one meeting point on the street.

A book about how St Petersburg’s urban environment shapes people’s emotions. The layout is built on drifting: text shifts across the grid from spread to spread and forms a route, like a walk through the city.