ПРОСВЕТ — бренд солнцезащитных очков, выросший из серии плакатов к выставке «Эндероскопия». Оправы из ацетата с принтом из текучих цветных форм и линзы с мягким градиентом превращают взгляд на мир в цветовой эксперимент. Каждая коллекция — это одна цветовая тема: тёплая, холодная, контрастная.
Для кого: люди 20–35, которым важны яркие аксессуары и визуальная культура: дизайнеры, художники, арт-пространства.
Продукт: очки в нескольких коллекциях, футляры, салфетки, шёлковые платки, значки.
Где живёт бренд: онлайн-каталог плюс небольшой магазин-галерея, где примеряешь очки среди цветных стен.
Старый вариант
Эндероскопия — взгляд сквозь пространство цвета
Выставка предлагает уникальное путешествие в мир внутренней красоты и загадок человеческого зрения. Здесь искусство встречается с медициной: яркие оттенки и живые текстуры раскрываются как абстрактные полотна, приглашая зрителя увидеть невидимое и переосмыслить границы восприятия. Это исследование пространства цвета и формы, где технологии становятся инструментом вдохновения и созерцания.
Use the attached image as the exact pattern for the frame print. Hero shot of a pair of sunglasses with glossy acetate frames in a soft rounded-square shape, the frame pattern made of bold organic fluid shapes in magenta, cobalt blue, cyan, orange, green and black, and translucent tinted lenses with a soft gradient from cyan to magenta, floating above a white seamless surface with a soft shadow, a large fluid magenta shape behind them. Editorial product photography on a clean white seamless set, soft diffused daylight, bold organic fluid shapes in magenta
D81B60, cobalt blue
2E3192, cyan29ABE2, orange
F15A24, green #00A651 and black with soft drop shadows, playful but refined, thin high-contrast display serif typography, generous negative space, 85 mm lens, shallow depth of field, no watermarks, no random text.Use the attached image as the exact reference for the fluid shapes and colors. Clean exploded-view diagram of a pair of sunglasses split into floating parts: glossy acetate frame with a pattern made of bold organic fluid shapes in magenta, cobalt blue, cyan, orange, green and black, two translucent lenses with a soft gradient from cyan to magenta, hinges and temple arms, with thin black leader lines, flat infographic style on white. Editorial product photography on a clean white seamless set, soft diffused daylight, bold organic fluid shapes in magenta
D81B60, cobalt blue
2E3192, cyan29ABE2, orange
F15A24, green #00A651 and black with soft drop shadows, playful but refined, thin high-contrast display serif typography, generous negative space, 85 mm lens, shallow depth of field, no watermarks, no random text.Use the attached image as the exact pattern for the frame print. A pair of sunglasses with glossy acetate frames in a soft rounded-square shape, the frame pattern made of bold organic fluid shapes in magenta, cobalt blue, cyan, orange, green and black, and translucent tinted lenses with a soft gradient from cyan to magenta, resting on a white surface at a three-quarter angle, soft shadow beneath. Editorial product photography on a clean white seamless set, soft diffused daylight, bold organic fluid shapes in magenta
D81B60, cobalt blue
2E3192, cyan29ABE2, orange
F15A24, green #00A651 and black with soft drop shadows, playful but refined, thin high-contrast display serif typography, generous negative space, 85 mm lens, shallow depth of field, no watermarks, no random text.Use the attached image as the exact pattern reference. Macro close-up of the temple arm of a pair of sunglasses with glossy acetate frames, the pattern made of bold organic fluid shapes in magenta, cobalt blue, cyan, orange, green and black, visible translucent layers inside the acetate, and tinted lenses with a soft gradient from cyan to magenta blurred in the background. Editorial product photography on a clean white seamless set, soft diffused daylight, bold organic fluid shapes in magenta
D81B60, cobalt blue
2E3192, cyan29ABE2, orange
F15A24, green #00A651 and black with soft drop shadows, playful but refined, thin high-contrast display serif typography, generous negative space, 85 mm lens, shallow depth of field, no watermarks, no random text.Use the first attached image as the exact
PROSVET logo and the second attached image as the reference for the fluid shapes and colors. Flat lay on white: a hard eyewear case in glossy graphite with a fluid pattern, a white shipping box with a large colorful fluid shape, a paper hang tag with the logo, a microfiber cleaning cloth printed with fluid shapes, a pair of sunglasses with glossy acetate frames in a soft rounded-square shape, the frame pattern made of bold organic fluid shapes in magenta, cobalt blue, cyan, orange, green and black, and translucent tinted lenses with a soft gradient from cyan to magenta. Editorial product photography on a clean white seamless set, soft diffused daylight, bold organic fluid shapes in magenta
D81B60, cobalt blue
2E3192, cyan29ABE2, orange
F15A24, green #00A651 and black with soft drop shadows, playful but refined, thin high-contrast display serif typography, generous negative space, 85 mm lens, shallow depth of field, no watermarks, no random text.Это вертикальный промо-постер для запуска бренда. На чистом белом фоне крупным планом показаны очки с ярким фирменным узором. Сверху — крупный элегантный шрифт с засечками, а внизу — дата и логотип. Много пустого пространства и мягкий свет создают ощущение минимализма, премиальности и акцента на самом продукте.
Use the first attached image as the exact fluid shapes and colors and the second attached image as the exact PROSVET logo. Vertical launch poster on white: a huge composition of bold organic fluid shapes in magenta, cobalt blue, cyan, orange, green and black with soft drop shadows, a short thin display serif title above and a date below, the logo small at the bottom, lots of negative space. Editorial product photography on a clean white seamless set, soft diffused daylight, bold organic fluid shapes in magenta
D81B60, cobalt blue
2E3192, cyan29ABE2, orange
F15A24, green #00A651 and black with soft drop shadows, playful but refined, thin high-contrast display serif typography, generous negative space, 85 mm lens, shallow depth of field, no watermarks, no random text.Use the first attached image as the exact pattern for the frame print and the second attached image as the style reference for lighting, color and mood. A bus stop advertising panel in bright daylight showing a pair of sunglasses with glossy acetate frames in a soft rounded-square shape, the frame pattern made of bold organic fluid shapes in magenta, cobalt blue, cyan, orange, green and black, and translucent tinted lenses with a soft gradient from cyan to magenta, on a white background with a big fluid magenta shape, a few pedestrians walking by. Editorial product photography on a clean white seamless set, sott diffused daylight, bold organic fluid shapes in magenta
D81B60, cobalt blue
2E3192, cyan29ABE2, orange
F15A24, green #00A651 and black with soft drop shadows, playful but refined, thin high-contrast display serif typography, generous negative space, 85 mm lens, shallow depth of field, no watermarks, no random text.Минималистичное светлое пространство (бетонный пол, дневной свет, круглое зеркало) оттеняет эту яркую графику. В итоге создается цельная, современная и игривая атмосфера, где дизайн логотипа, продукта и интерьера — единое целое.
Use the first attached image as the overall style reference for shapes and colors, the second attached image as the exact pattern for the frame print and murals, and the third attached image as the style reference for lighting, color and mood.
Interior of a small eyewear store and gallery: white walls with giant painted fluid shapes in magenta, cobalt blue, cyan, orange and green, rounded display plinths holding pairs of sunglasses with glossy acetate frames with fluid shape patterns and tinted lenses, a round mirror, a curved reception desk, polished light concrete floor, soft daylight from large windows, wide-angle architectural photograph.
Editorial product photography on a clean white seamless set, soft diffused daylight, bold organic fluid shapes in magenta
D81B60, cobalt blue
2E3192, cyan29ABE2, orange
F15A24, green #00A651 and black with soft drop shadows, playful but refined, thin high-contrast display serif typography, generous negative space, 85 mm lens, shallow depth of field, no watermarks, no random text.Логотип PROSVET представляет собой строгий, тонкий шрифт с засечками графитового цвета, в котором буква «O» заменена на круглую форму линзы. Эта линза заполнена яркими, текучими органическими узорами (маджента, кобальт, циан, оранжевый, зеленый), создавая сильный контраст с минималистичным текстом. Рядом располагается уменьшенная версия этой круглой линзы как отдельная иконка. Дизайн выполнен в плоской векторной графике с мягкими тенями и обилием свободного пространства, что делает знак современным, динамичным и легко узнаваемым.
Use the first attached image as the style reference for the whole visual language (colors, shapes, typography) and the second attached image as the fill for the letter O. Minimal logotype sheet for the brand «PROSVET»: a thin high-contrast display serif wordmark in graphite on white, the letter O replaced by a round lens shape filled with bold organic fluid shapes in magenta, cobalt blue, cyan, orange and green, next to a small icon version of that round lens alone. Flat vector look, lots of negative space. Soft drop shadows, no watermarks, no random text.
Шрифт Vintora Serif Vintora Medium Semi Condensed
