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Ребрендинг каменного сада «Pebble Garden»

Проект принимает участие в конкурсе

Pebble Garden — это место, где камни, уставшие от грубого отношения людей, могут найти покой.
Здесь их не пинают, не кидают и не трогают.
Посетители приходят лишь для того, чтобы просто побыть рядом: посидеть между валунами, понаблюдать, как солнце медленно прогревает гранит.

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Ребрендинг

Pebble garden — каменный сад, место где можно найти умиротворение и покой среди природы и древних твердых пород.

В начале создания проекта я попросила Chat GPT-6 придумать новый логотип, основную палитру бренда и шрифтовое решение.

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Create a brand logo for «Pebble Garden», a calm stone garden where visitors come to sit quietly among stones.The logo has two parts, arranged horizontally on a clean off-white background:1. Symbol on the left: a smooth rounded pebble in warm gray. Behind it, a soft half-circle of sun in terracotta, rising from behind the pebble like a gentle sunrise. Flat vector style, simple geometric shapes, slightly soft imperfect edges, no gradients, no outlines.2. Wordmark on the right: the text «pebble garden» in lowercase, in a soft humanist sans-serif typeface, dark graphite color, medium weight, generous letter spacing.Style: minimalist, warm, calm, handcrafted feeling, Japanese-inspired restraint. Lots of empty space around the logo. Centered composition, flat design, no shadows, no textures, no extra decorations.

Носители айдентики

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Create a photorealistic close-up presentation of bespoke admission tickets for Pebble Garden.FORMAT:
Narrow horizontal tickets, approximately 160 × 65 mm, printed on thick warm-ivory uncoated paper, with a perforated detachable stub on the right.GRAPHIC DESIGN:
Set «pebble garden» in distinctive dark stone-grey soft-serif lettering on the main section. Add a large admission number «024» on the detachable stub. Use precise small sans-serif labels «ADMIT ONE» and «TAKE YOUR TIME».
An oversized muted-terracotta asymmetric color field is cropped by the bottom edge. A thin open-ended warm-grey contour line crosses from the main ticket onto the stub. Keep the typography readable, the margins deliberate and the composition asymmetrical. Use the supplied logo small, once.
The reverse is terracotta with ivory typography and a cropped contour fragment, not a repeated logo pattern.PRESENTATION:
Show one complete ticket face up and another turned over, slightly offset, on a pale mineral surface. Close elevated view, realistic perforation, visible paper edges, soft natural daylight. Tickets dominate the frame.

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Create a photorealistic editorial presentation of a double-sided A6 invitation card for Pebble Garden.FRONT DESIGN:
Warm-ivory heavyweight paper. Oversized dark stone-grey soft-serif headline «A LITTLE SPACE», arranged in three deliberate lines. A muted-terracotta asymmetric field enters from the right edge and interacts with the typography without obscuring the words.
Add one partial open-ended contour line in blind debossing, visible through subtle light and shadow. Place «pebble garden» in a small aligned footer. Do not use the logo as the main artwork.BACK DESIGN:
An offset two-column typographic layout with the heading «YOU ARE INVITED», followed by the short line «An afternoon of slow looking.» Include small labels «EXPLORE», «OBSERVE», «PAUSE», separated by generous spacing. A narrow terracotta field runs along one edge. Use the supplied symbol discreetly at the bottom.PRESENTATION:
Show two copies, one front and one back, lying side by side with a slight offset. Both designs must be clearly visible. Warm-grey tabletop, soft grazing daylight revealing the paper grain and debossing.

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Create a photorealistic presentation of a pocket-sized accordion-fold visitor guide for Pebble Garden.FORMAT:
Four panels, each approximately 80 × 120 mm, printed on warm-ivory uncoated paper. Show one guide unfolded with its interior facing up and a second copy folded to display the cover.COVER:
Large dark stone-grey soft-serif headline «WANDER SLOWLY», small «pebble garden» branding, a cropped muted-terracotta asymmetric field and a thin open-ended contour line. Clear hierarchy and confident use of empty space.INTERIOR:
Design a coherent schematic garden map across the two central panels. Use pale-grey asymmetric areas for gravel beds, ivory paths and one terracotta route line connecting three numbered stops. Clearly label them «01 ENTRY», «02 STONE GARDEN», «03 PAUSE».
Use the outer panels for a compact typographic introduction headed «FIND YOUR OWN PACE» and a simple map legend. Align all labels to a consistent grid. Keep important text away from fold lines. Use the supplied logo small on the back panel only.PRESENTATION:
Close elevated tabletop view showing the folded cover and the complete interior map. Realistic accordion folds, subtle paper shadows, natural daylight, pale limestone surface. The printed design is the focal point.

Кейвизы

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Create a photorealistic campaign key visual for the brand «pebble garden», using the two attached references.REFERENCE PRIORITY:
Use the isolated logo as the strict reference for geometry, silhouette, proportions and the relationship between its two shapes. Use the photograph of the branded card only as a reference for lighting, natural materials, warm colors and photographic atmosphere.SCENE:
A large, shallow sculptural relief mounted on a warm ivory lime-plaster wall. The relief reproduces the supplied logo: a wide, subtly irregular horizontal lower oval made from warm grey natural stone, and the smaller upper terracotta shape made from matte unglazed ceramic. Preserve the curved lower edge of the upper shape. Preserve the narrow curved separation between both shapes, exposing the ivory wall beneath.
The two pieces must look custom-cut from the exact logo artwork, not like found pebbles arranged to resemble it. Both pieces are mounted on the same wall plane, with subtle thickness and realistic contact shadows.

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Minimal editorial studio landscape photographed from a very low viewpoint. A matte muted-terracotta backdrop fills the upper eighty percent of the frame. A narrow horizontal strip of fine pale ivory sand runs along the bottom. One small, low, naturally rounded warm-grey pebble sits near the lower right, casting a long soft-edged shadow to the left.The terracotta background is richly pigmented, subtly textured and evenly colored, not orange, not pink. Warm directional sunlight, realistic sand and stone, strong scale contrast between the small object and the expansive colored field. Landscape 16:9.No sun, no discs, no arches, no stacked stones, no logo, no text, no cards, no additional objects. Keep the upper and left areas completely clear.

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Use the attached logo exactly as is, do not redraw or alter it.A smooth warm-gray stone resting on pale sand in soft morning sunlight. A thick cream paper entrance ticket with a blind-embossed version of the attached logo leans against the stone. Shallow depth of field, calm and quiet mood, lots of empty space at the top of the frame for a headline.Warm natural light, soft long shadows, palette of off-white, sand, terracotta and warm gray, tactile materials, minimal composition with generous negative space, photorealistic, subtle 35 mm film grain.

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Design a complete branded entrance environment for Pebble Garden, shown as a photorealistic architectural campaign image. This is an integrated visual identity presentation, not an empty architectural photograph with a logo added.Create a garden entrance with a pale mineral-plaster wall, a narrow glimpse of a stone garden beyond, and a custom freestanding wayfinding panel in the foreground.
Use a consistent bespoke design language throughout: elongated asymmetric shapes with softly worn edges, one end slightly wider than the other, offset inset panels, and shallow open-ended contour grooves. No perfect capsules and no rounded rectangular modular grid.The wayfinding panel has an ivory body, a warm-grey inset face and a muted terracotta inset section. Integrate a clear typographic hierarchy into its surface: «pebble garden», a large «01», and smaller «GARDEN ENTRY». Use a distinctive soft serif for the brand name and a restrained sans serif for functional information.
Repeat the same asymmetric inset construction in the entrance door handle and in a wall-mounted holder containing printed garden maps. The visible maps use matching off-center contour graphics and terracotta color fields.

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Create a photorealistic branded seating area inside Pebble Garden, with the visual identity expressed through furniture construction, signage, typography and material details.The main object is a custom low bench with a long asymmetric plan, gently tapered at one end, made from warm-grey mineral composite. It has a flat usable seating surface with softly rounded edges. An offset ivory inset runs along part of the seat, while a muted terracotta inset wraps over one end. A shallow open-ended contour groove follows part of the bench perimeter.Beside the bench stands a low angled garden information plaque. Its asymmetric silhouette, inset panel and partial contour groove clearly belong to the same product family as the bench.
Integrate «pebble garden» discreetly into the bench end. The plaque carries a large «02», the heading «PAUSE», and a simple inset route diagram. Include a folded visitor map resting on the seat, with the same contour graphics and ivory, grey and terracotta color blocking.

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Ребрендинг каменного сада «Pebble Garden»
Проект создан 26.10.2026
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