Ребрендинг проекта Текло

Мой прошлый проект «ТЕКЛО» — это функциональный декор из переработанных пластиковых крышек. Здесь материал не скрывается, а становится акцентом в новой визуальной культуре и демонстрирует потенциал вторичного сырья через современный дизайн.Ссылка на проект: https://portfolio.hse.ru/Project/303141

В основе новой айдентики ТЕКЛО остается идея второй жизни пластиковой крышки. Но теперь ее круглая форма и рельеф продолжаются в логотипе, зеркалах, вазах и подстаканниках, а цветная крошка становится узнаваемым рисунком материала.

Prompt: Flat vector wordmark logo on a pure white background, the Cyrillic word «ТЕКЛ» in an ultra-bold, tight, geometric sans-serif (like Inter Display Black), solid black very tight letter spacing, the letter Л has a curved left leg; the final letter «О» is replaced by a cobalt blue ring drawn like a plastic bottle cap seen from above: thick ring with a white hole in the center and 64 short white radial notches around the outer edge like the grip ribs of a cap; the ring is the same height as the letters, clean flat graphic design, no shadows, no gradients, no mockup

Чаще всего в переработку попадают крышки от бутылок с водой, а они почти всегда синие, голубые или белые. Поэтому основная масса крошки в изделиях синяя, из-за чего кобальт стал главным цветом.

Типографику Claude построил на двух начертаниях одного гротеска. Плотный Inter Display Black используется в заголовках и цифрах и звучит как маркировка, выдавленная на пластиковой крышке. Спокойный Inter Medium отвечает за подписи, этикетки и паспорт материала, превращая носители в техническую карту изделия.

Общая часть у всех промптов продуктов:
Clean studio product shot on a seamless light warm-grey background with a soft gradient, soft diffused overhead light, subtle contact shadow, object cast from resin filled with small flat cut fragments of recycled plastic bottle caps in cobalt blue, sky blue, white and rare red, yellow, green (sharp-edged flakes, not glitter)

1. Round coaster, three-quarter view from above, clear resin center densely filled with blue, white and colorful cap flakes, surrounded by a translucent cobalt blue outer ring with a finely ribbed side, like a tamper ring of a bottle cap2. Round coaster of crystal-clear resin with a softly rounded edge, three-quarter view from above, sparse blue, white, yellow and red cap flakes inside, a fine engraved spiral groove on the top like a bottle thread

1. Straight cylindrical vase about 24 cm tall, frontal view slightly from above, thick-walled clear resin with fine vertical ribs all around, densely filled with cobalt, sky blue, white and a few red, yellow and black cap flakes, polished rim2. Squat cylindrical vase, slightly rounded shoulders, clear resin body with dense fine vertical ribs and many blue, white and colorful cap flakes, sitting on a separate thicker band of translucent cobalt blue resin at the base like the tamper ring of a bottle cap, frontal view slightly from above

1. Wall mirror shaped like a flat bottle silhouette, about 90 cm tall, the frame is a narrow band of clear resin filled with blue, white and colorful flakes, on top a translucent cobalt blue rectangular cap with vertical ribs, mirror glass inside reflecting a window2. Round wall mirror 60 cm, wide frame of translucent cobalt blue resin with 60 radial frosted engraved slots like the grip ribs of a bottle cap, white and pale blue flakes inside, round mirror glass in the center reflecting a window

1. Minimal product poster on warm off-white paper background, centered round wall mirror with a thick translucent cobalt blue resin frame, frame has radial engraved grip ribs like a bottle cap edge and is filled with small flat flakes of white, sky blue and rare red and yellow plastic, soft window reflection in the mirror, a few tiny colorful plastic chips scattered below, soft studio shadow, large empty space at the bottom for typography2. Photo of a five-storey beige stucco apartment building on a sunny day with clear blue sky, a huge vertical advertising banner on the blind side wall, banner is off-white with a large round cobalt blue mirror with ribbed resin frame and a bold black headline below, row of young green trees along the street casting shadows on the wall, low angle from the sidewalk, realistic urban photography

1. Close-up photo of a hand holding an A4 flyer printed on cobalt blue paper, slight paper curve, the flyer has a large white rectangle in the middle and empty space for a bold white headline above it, a few tiny colorful plastic flakes printed near the bottom; background softly blurred: a brushed stainless steel workshop table with a clear acrylic tray full of blue and white plastic bottle caps, a cobalt blue tubular stool, concrete floor with sunlight patches; white knit sleeve, natural daylight, shallow depth of field2. Top-down product mockup of five identical off-white A4 brochures fanned out diagonally on a light warm-grey surface, each cover has a thin cobalt blue grid table of 20 cells with a small colored flat plastic shape in each cell, bold black headline area at the top and a small logo area at the bottom, soft even studio light, subtle realistic shadows between the stacked covers, matte uncoated paper texture, minimal print portfolio presentation3. Lifestyle photo of a large rigid display board lying on a cozy rug on the floor, the board is off-white with a cobalt blue edge and a 4×5 grid of thin cobalt blue lines, small objects placed in some cells: blue and white plastic bottle caps, a round heap of crushed blue and white plastic flakes, a heap of cobalt pellets, a thick round cobalt resin coaster, a clear resin square with colorful flakes, a ribbed clear resin tumbler, a small cobalt resin cube, a pressed blue-and-white recycled plastic tile; the rug is thick bouclé in beige, cobalt blue and a terracotta stripe; warm wooden floor, cobalt blue skirting board, a chrome tubular chair leg in the corner, low warm sunlight with long window shadows, shot from above at an angle, editorial interior photography

1. Hand holding a minimalist card holder made of frosted translucent recycled plastic sheet with cobalt, sky blue, white and small red, yellow, green flakes, diagonal cut front pocket, a cobalt blue inner sleeve and a black card peeking out, small metal rivet, plain white wall background, natural daylight, iPhone photo aesthetic, silver rings on fingers2. Fashion street photo, cropped torso of a person in a cream work jacket with blue contrast stitching and dark grey trousers, carrying a cobalt blue canvas tote bag on the shoulder with a small white woven label and a keychain shaped like a flower made of clear resin with colorful plastic flakes, bright sun, minimal concrete architecture background, crisp shadows3. Photo of a five-storey beige stucco apartment building on a sunny day with clear blue sky, a huge vertical advertising banner on the blind side wall, banner is off-white with a large round cobalt blue mirror with ribbed resin frame and a bold black headline below, row of young green trees along the street casting shadows on the wall, low angle from the sidewalk, realistic urban photography