Забудь про капризные цветы. Это стрит-шоп неубиваемых растений — зелёных бойцов, которые выдерживают городской ритм и не требуют лишнего внимания. Граффити-эстетика, уличный характер и немного бунтарского настроения делают проект таким же живучим и ярким, как его растения.
Айдентика стрит-шопа неубиваемых растений «Живучий горшок»
Айдентика

Create a logo for the plant shop «ЖИВУЧИЙ ГОРШОК» in a handmade cut-paper collage style. Use a horizontal composition: a flowering plant in a terracotta pot on the left and large Russian lettering on the right, arranged in two lines: «ЖИВУЧИЙ» above «ГОРШОК».Construct every element from separate pieces of hand-painted paper cut with scissors. The letters should be tall, bold, slightly uneven, and angular, with readable shapes and irregular cut edges. Build them from forest-green, lime-green, and ochre paper patches. Spell the name exactly, preserving the letter «Й» and all three vertical strokes of «Ш».The plant should have angular green leaves, yellow-green stems, one large coral-pink flower, and a smaller orange-pink flower, both with burgundy centers. Make the pot from orange, terracotta, coral, and pink paper pieces, with a dark burgundy rim.Show visible paper grain, colored-pencil strokes, dry-brush marks, scratches, and small gaps in the paint. Let overlapping pieces and distinct cut edges make the collage construction obvious. Keep the shapes flat, with minimal shadows and no realistic volume.Maintain a clear silhouette and balanced spacing between the plant and lettering. Output the complete logo as a high-resolution PNG on a genuinely transparent background, with generous margins and no cropped elements.
Create a botanical brand composition in a handmade cut-paper collage style, using the attached logo file as the actual logo asset. Preserve its original letter shapes, stroke thickness, spacing, proportions, and two-line Russian text «ЖИВУЧИЙ / ГОРШОК», including the potted-flower symbol on the left. Keep the logo white, with clean, complete silhouettes. Do not redraw, retype, or distort it.Place the logo prominently in the center against a solid black background. Surround it with lush paper-cut plants and flowers extending above, below, and around the lettering. Include large angular variegated leaves, slender continuous stems, cream daisies, pink blossoms, coral-orange flowers, and a few purple leaves. Use forest green, olive, lime, ochre, cream, coral, pink, and burgundy.Construct every leaf and petal from visibly separate pieces of paper cut with scissors. Use irregular polygonal shapes, clear cut edges, overlapping layers, and subtle contact shadows. Show authentic matte paper fibers, colored-pencil strokes, dry-brush marks, scraped pigment, and small areas of exposed paper. Each piece should have its own texture direction, making the handmade construction obvious.Interweave the plants with the logo: place most stems behind it and a few leaves and petals in front of selected letter edges. Keep the complete logo intact underneath these overlapping elements and ensure both words remain readable. Balance the dense botanical arrangement with black gaps between the branches.Use a landscape 3:2 format with comfortable margins. Avoid photorealistic plants, smooth gradients, glossy surfaces, thick paint, origami folds, glow, blurred edges, extra text, and decorative borders.
«Живучий горшок» — магазин неприхотливых растений для тех, у кого уход за цветами не всегда идёт по плану. Можно пропустить полив, забыть название растения или месяц искать ему подходящее место. Это ещё не повод отказываться от зелени дома. Так появилась идея ребрендинга — «Расти как получается».В рамках курса по работе с нейросетями я придумала для проекта новый образ. Мне хотелось передать простое чувство: можно попробовать, даже если пока ничего не умеешь. Поэтому основой стала бумажная аппликация — с неровными краями, карандашными штрихами и чуть кривыми стеблями. С помощью ИИ я создала растения, которые выглядят вырезанными и раскрашенными вручную. У каждого свой характер: листья разного размера, стебли тянутся в разные стороны, а цветы выходят за края композиции.
Цветовая палитра
Create a color palette for the plant shop «Живучий горшок» in a handmade cut-paper collage style. Arrange eight separate paper swatches in two rows of four. Each swatch should have a slightly different irregular polygonal shape, as if cut by hand with scissors.Make every piece look hand-colored with pencils, wax crayons, and dry-brush paint. Show directional strokes, paper grain, small scratches, and areas where the paper remains visible through the pigment. Keep the shapes flat, with distinct cut edges and subtle overlapping patches of color.Use these eight colors: forest green, lime green, ochre yellow, warm cream, coral, bright orange, pink, and burgundy. Beneath each swatch, add a small, readable Russian label: «ЛЕСНОЙ», «ЛАЙМОВЫЙ», «ОХРА», «СЛИВОЧНЫЙ», «КОРАЛЛОВЫЙ», «ОРАНЖЕВЫЙ», «РОЗОВЫЙ», «БОРДОВЫЙ».Use a clean white background, even spacing, and generous margins. The result should feel like a carefully arranged collection of real painted paper cutouts. Avoid glossy surfaces, smooth digital gradients, 3D effects, and decorative elements that distract from the colors.
Mockup with three posters
Place the three supplied posters inside the advertising frame in the mockup photograph. Arrange them from left to right: «Начни с одного горшка», «Идеальный подоконник подождёт», and «Новый лист — уже успех». Preserve the supplied poster artwork, letter shapes and stroke weight, text placement, logos, colors, and paper textures. Completely replace the existing advertisement inside the frame. Adjust the posters to match the display’s perspective and add natural frame shadows and subtle glass reflections. Preserve the surrounding trees, concrete wall, camera angle, and lighting of the original photograph. The result should look like a real photograph of printed outdoor advertising.
- «Начни с одного горшка» poster
Create a vertical poster for the plant shop «Живучий горшок», with a 4:5 aspect ratio. Place a large plant in a terracotta pot against a warm cream background. Its leaves extend beyond the poster’s edges. Construct each leaf from separate angular pieces of paper, cut with scissors and colored with pencils and dry-brush paint. Show paper fibers, scuffs, visible strokes, and uneven edges. Use forest green, lime green, cream, and terracotta orange. On the left, place large black bold sans-serif text across three lines: «Начни / с одного / горшка». Leave clear background around the letters so the leaves do not interfere with readability. Add a small «ЖИВУЧИЙ ГОРШОК» logo in the upper-left corner and the phrase «Расти как получается» diagonally on the right. The illustration should look like a flat handmade paper collage with clearly visible joins between the pieces.
- «Идеальный подоконник подождёт» poster
Create a vertical 4:5 poster in a textured cut-paper collage style. Show a close-up of snake plants and broad variegated leaves, with partially visible terracotta pots at the bottom. Long leaves cross the composition diagonally and extend beyond the edges. Build the plants from separate flat paper cutouts with angular edges, pencil strokes, and worn paint textures. Use forest green, lime green, cream, and terracotta. The background should resemble warm cream paper. In the upper-left corner, place large bold terracotta sans-serif text across three lines: «Идеальный / подоконник / подождёт». Leave clear cream space behind the text to ensure readability. Add a small white «ЖИВУЧИЙ ГОРШОК» logo in the bottom-right corner. Preserve the handmade feel and distinct boundaries between the paper layers.
- «Новый лист — уже успех» poster
Create a vertical 4:5 poster for the plant shop «Живучий горшок». Against a cream paper background, arrange a dense composition of large heart-shaped anthurium leaves with contrasting pale veins and several pink flowers. Place a terracotta pot at the bottom. Construct the leaves from separate angular paper pieces colored with pencils and dry-brush paint. Show uneven cut edges, overlapping pieces, paper fibers, and scuffs. Use deep forest green, lime green, ochre, and cream, with pink and terracotta accents. In the upper section, place large black bold sans-serif text: «Новый лист / — уже / успех». Move the leaves away from the lettering so every letter remains readable against the light background. Add a small terracotta «ЖИВУЧИЙ ГОРШОК» logo in the upper-right corner.
1. Постер «Новый лист — уже успех»
Create a vertical botanical poster with a 5:7 aspect ratio and a solid black background. Arrange tall green stems, angular magenta flowers with yellow stamens, and one large cream-white flower. Construct every petal, leaf, and stem from separate pieces of paper cut with scissors and colored by hand. Show rough paper grain, pencil strokes, dry-brush paint, scratches, and uneven cut edges. Keep the collage flat, with clearly distinguishable overlapping pieces.Place oversized white regular-weight sans-serif typography in columns rotated 90 degrees clockwise. Divide the exact Russian phrase «Новый лист — уже успех» across the upper section, following the reference layout. Allow selected petals to overlap parts of the lettering while keeping the phrase recognizable. Add the small, widely spaced text «ЖИВУЧИЙ ГОРШОК» horizontally at the bottom. Preserve strong contrast and generous black space between the stems. Avoid photorealistic flowers, smooth gradients, and 3D paper effects.
- Постер «Расти как получается»
Create a vertical 5:7 poster on a solid black background, matching a series of handmade cut-paper botanical posters. Build a lively arrangement of large violet and purple irises, yellow petal accents, small yellow flower clusters, and long green leaves. Vary the flower sizes, placing the largest blooms near the center.Make every botanical element from separate angular paper cutouts with visible scissor-cut edges. Color the pieces with layered pencil strokes and dry-brush paint, leaving scratches and flecks of exposed paper. The result should look like an actual handmade collage, with flat shapes and visible overlaps.Place large white regular-weight sans-serif text rotated 90 degrees clockwise: «Расти» and the smaller word «как» along the upper-left side, and «получается» along the right side. Let some flowers overlap the typography, as in the reference. Add small, widely spaced horizontal text «ЖИВУЧИЙ ГОРШОК» at the bottom. Keep the typography clean and the flower textures expressive.
- Постер «Идеальный подоконник подождёт»
Create a vertical botanical poster with a 5:7 aspect ratio and a solid black background. Place two oversized orange-red flowers on the right, accompanied by smaller cream-white flowers, yellow centers, and angular green leaves and stems. Build the flowers from individual hand-cut paper petals, with irregular polygonal shapes and clearly visible overlaps.Use tactile paper grain, colored-pencil marks, dry-brush strokes, and worn paint textures. Keep the collage flat and graphic. Use vivid orange, coral red, cream, yellow, and several shades of green.Arrange large white regular-weight sans-serif typography in columns rotated 90 degrees clockwise on the left and across the upper area. Use the exact Russian phrase «Идеальный подоконник подождёт», following the reference composition. Flowers may partially overlap the letters without making the wording unreadable. Add small, widely spaced horizontal text «ЖИВУЧИЙ ГОРШОК» near the bottom. Match the visual style of the magenta-flower and purple-iris posters.
Мокап с тремя постерами
Place the three supplied botanical posters into the three outdoor metal advertising frames in the attached mockup photograph. Arrange them from left to right: the magenta-flower poster «Новый лист — уже успех», the purple-iris poster «Расти как получается», and the orange-flower poster «Идеальный подоконник подождёт».Preserve the supplied artwork, black backgrounds, original letter shapes and stroke weights, rotated Russian typography, colors, and small bottom brand names. Fit each complete poster inside its individual frame, matching the photograph’s perspective.Keep the original trees, metal railing, concrete wall, planters, pavement, road, and camera angle. Integrate the posters with realistic sunlight, soft glass reflections, and subtle frame shadows. Maintain the natural photographic surroundings and crisp printed artwork. Output a realistic landscape mockup with a 4:3 aspect ratio.
Create a photorealistic outdoor banner mockup in a black metal frame mounted on a wrought-iron botanical garden fence, following the second reference image. Use the first image featuring the «Живучий горшок» logo as the finished banner artwork. Place it edge to edge across the entire display area without cropping, stretching, or changing its proportions.Preserve the original composition, white Cyrillic lettering, flowerpot symbol, plant colors, and every detail of the cut-paper collage: irregular hand-cut edges, painted paper textures, distressed marks, and overlapping layers. Do not redraw the artwork, alter the letterforms, or replace any elements.The banner must have a horizontal 2:1 aspect ratio. Use a nearly straight-on camera angle, keeping the entire frame visible with some fence and garden greenery around it. Natural daylight, soft shadows from the frame, and realistic materials. Keep the printed artwork sharp and clearly readable, without distracting glare.Completely remove the original advertisement, including its blue sidebar. No additional text, watermarks, video controls, or timestamps. High resolution and fine detail throughout.
Create a horizontal 2:1 botanical advertising poster in a handmade cut-paper collage style, closely following the supplied referenceUse a deep forest-green background assembled from overlapping painted paper pieces with irregular edges, visible brushstrokes, scratches, and thin pink seamsArrange seven colorful potted houseplants across the lower half, including a braided-trunk plant, broad variegated leaves, a cascading zigzag cactus, a prickly pear cactus, spotted begonia leaves, and pink anthurium flowers, with several pots placed on simple wooden stoolsBuild every plant, stem, pot, and stool from individually cut and hand-painted paper shapes, with tactile paper grain, uneven edges, layered construction, and subtle contact shadows, keeping every leaf visibly connected to a stemUse dark green, olive, yellow, coral pink, warm orange, cream, and pale blue, with pale pink four-pointed paper stars scattered across the upper backgroundPlace oversized bold white sans-serif Cyrillic typography across the upper half, aligned left, with smaller supporting text beneath it, using these exact line breaks:Зелень дома
Без идеального плана
Неприхотливые растения
для тех, кто учится по ходуKeep the first two lines dominant and the last two lines smaller, preserve the comma after «тех», and use no sentence-ending periodsAllow a few leaves to overlap the lettering without reducing readability, preserve crisp letterforms and detailed paper textures, and keep the composition dense but balanced
Create a photorealistic outdoor billboard mockup using the first image as the setting reference and the second image as the finished banner artworkPlace the billboard in a thin silver metal frame above a low concrete wall, with vertical metal railings on both sides, leafy trees and a partially visible stone building behind it, and a sidewalk and asphalt road in the foregroundReplace the original advertisement completely with the supplied botanical artwork, filling the display edge to edge while preserving its original 2:1 aspect ratio without cropping or stretchingPreserve the original layout, bold white Cyrillic typography, colorful paper plants, stems, pots, wooden stands, stars, and dark green background, keeping the hand-cut edges, painted paper textures, and layered details sharp and clearly visibleRemove the sentence-ending periods and use this exact text with the original line breaks and visual hierarchy:Зелень дома
Без идеального плана
Неприхотливые растения
для тех, кто учится по ходуKeep the comma after «тех» and do not add any other punctuationUse a frontal camera angle, natural daylight, subtle tree shadows, and realistic materials, keeping the entire billboard and some surrounding street visible







