Для создания айдентики я выбрала свой проект "Календарь какого-то года", посвящённого маленьким карманным календарикам с животными, которые я когда-то покупала на барахолках.
"Petite Paws" - это мой воображаемый магазин, в котором продаются эти календари всех форм и размеров. Мне захотелось создать милую и нежную атмосферу бренда, способную растопить любое сердце.

Работы из проекта со старого портфолио
Логотипы

Возможные варианты логотипа
Design 1: Design a logo for "Petite Paws" that evokes feelings of gentleness and care. The logo should feature two small animal. Use a soft color palette, such as pastel pinks, blues, or greens. The font should be elegant and slightly rounded, conveying a sense of playfulness. Design 2: Design a logo for "Petite Paws" that evokes feelings of gentleness and care. The logo should feature a delicate, stylized paw print, perhaps with a subtle heart shape incorporated. Use a soft color palette, such as pastel pinks, blues, or greens. The font should be elegant and slightly rounded, conveying a sense of playfulness. Design 3: Design a logo for "Petite Paws" that evokes feelings of gentleness and care. The logo should feature small animal. Use a soft color palette, such as pastel pinks, blues, or greens. The font should be elegant and slightly rounded, conveying a sense of playfulness.
Шрифт
Шрифт был подобран с помощью myfonts.com, основываясь на шрифтах в сгенерированном логотипе.
Цветовая палитра
Изображение товара


Design 1: simple drawing in pastel colors of a teddy bear on a background of flowers, cartoon style, looking at the camera, pastel shades of the image. In the left corner there is the inscription "2000". Design 2: simple drawing in pastel colors of a kitten on a background of flowers, cartoon style, looking at the camera, pastel shades of the image. In the left corner there is the inscription "2008".
Design 1: simple drawing in pastel colors of a three kittens on a background of flowers, cartoon style, looking at the camera, pastel shades of the image. In the left corner there is the inscription "2000". Design 2: simple drawing in pastel colors of a puppy and a kitty on a background of flowers, cartoon style, looking at the camera, pastel shades of the image. In the left corner there is the inscription "2000". Design 3: simple drawing in pastel colors of a puppy on a background of flowers, cartoon style, looking at the camera, pastel shades of the image. In the left corner there is the inscription "2008". Design 4: simple drawing in pastel colors of a puppy and a kitty on a background of flowers, cartoon style, looking at the camera, pastel shades of the image. In the left corner there is the inscription "2000".


Design 1: simple drawing in pastel colors of a hamster on a background of flowers, cartoon style, looking at the camera, pastel shades of the image. In the left corner there is the inscription "2000". Design 2: simple drawing in pastel colors of a puppy on a background of flowers, cartoon style, looking at the camera, pastel shades of the image. In the left corner there is the inscription "2008".
Как референсы для генерации были выбраны эти изображения:
PETS Letter Paper Size A4: width: 21 cm length: 30 cm OLD. Original from the 1980s/ Картинка, найденная на просторах пинтереста, автора найти невозможно
Пространство
Внешний вид магазина
Design: A cozy, brightly lit shop selling miniature calendars called "Petite Paws." The space should be filled with adorable animal-themed decorations and overflowing shelves of calendars. The overall feeling should be warm and inviting.
Пространство внутри магазина
Design1: A cozy, brightly lit shop selling miniature calendars called "Petite Paws." The space should be filled with adorable animal-themed decorations and overflowing shelves of calendars. The overall feeling should be warm and inviting. Design2: Imagine a customer entering the "Petite Paws" shop. Show the warm, welcoming atmosphere. The customer is greeted by a friendly shopkeeper surrounded by beautifully displayed miniature animal calendars. The shop is filled with the subtle scent of vanilla and the gentle sounds of calming music. The overall ambiance should evoke a sense of peace and happiness. Design3: Imagine a customer entering the "Petite Paws" shop. Show the warm, welcoming atmosphere. The customer is greeted by a friendly shopkeeper surrounded by beautifully displayed miniature animal calendars. The shop is filled with the subtle scent of vanilla and the gentle sounds of calming music. The overall ambiance should evoke a sense of peace and happiness.
Промо-кампания
Плакаты


Design 1: Create a poster advertising "Petite Paws" miniature calendars. Poster should feature a different adorable animal (kitten, puppy, bunny). Use a soft color palette and a whimsical font. Include taglines like "Kittens Every Year," "Puppies Every Year," and "Sweet Animals, Tiny Calendars." The overall style should be charming and inviting. Design 2: Create a poster advertising "Petite Paws" miniature calendars. Poster should feature a animal (kitten, puppy, bunny). Very simple images of animals, these can be just outlines and outlines. Use a soft color palette and a whimsical font. Include taglines like "Treat yourself to the calendar this year" and "Sweet Animals, Tiny Calendars." The overall style should be charming and inviting.









