Souvenir Product Brand

Concept
The emotional essence of Kazakh cold weapon souvenir brands encompasses several significant aspects. First, the aesthetic value of the products draws attention and elicits admiration, highlighting the beauty of Kazakh art. Second, the development of local brands contributes to strengthening the economy and preserving traditions, aiding tourism and increasing consumer demand. Third, such products can become part of museum exhibits and join private collections, establishing a new direction in the souvenir market.

Target Audience Analysis
Since Kazakhstan is a relatively young state—gaining independence only in 1991—all spheres of art in our country are developing slowly.
The field of tourism and souvenir production is no exception. This is an unexplored area that is only just beginning to develop.
The market and local brands are just starting to emerge, and contemporary art has not yet been recognized for its full value.
I WANT TO GO BACK TO MY ROOTS IN ORDER TO CREATE SOMETHING NEW
Examples
Speakers
Identity AI Posters Boxes Bags
TURKIC CULTURE
«Sarbaz”—which translates from Kazakh to „soldier“ or „warrior"—concisely describes the previous function of the product.
Kazakh Cold Weaponry. Creating a Souvenir Product Brand
Final Project
Visualization
Gift Wrapping
Bags
Cards
Pattern
Packaging (box)
Packages











