Zawadi: бренд украшений в африканском стиле
Этот проект был выполнен в рамках курса «Прикладное применение генеративных нейросетей в креативных индустриях и промпт-дизайн».
В рамках задания я продемонстрировала, как искусственный интеллект может быть использован для создания фирменного стиля и обновления уже существующего дизайна. Я работала над редизайном учебного проекта, применяя различные нейросетевые инструменты для улучшения визуальной составляющей и придания проекту нового, современного вида.
Исходный проект
«Kioo» — бренд украшений в африканском стиле. Коллекция уникальных и красивых аксессуаров, выполненных исключительно из бисера. Мы вдохновляемся богатством и красотой африканской культуры, ее яркими цветами, узорами и символикой.
Ссылка на исходный проект: https://portfolio.hse.ru/Project/187988#
Логотип, шрифтовое решение, цветовая палитра
Первым этапом проекта было обращение к ChatGPT для генерации 15 вариантов нейминга для бренд промт для генерации названия. В результате был выбран вариант нейминга Zawadi, который идеально подошел для бренда, учитывая его концепцию и уникальность.
ПРОМТ: Generate 15 unique and memorable brand name ideas for a jewelry brand inspired by African culture. The names should be short, catchy, and evoke associations with Africa, craftsmanship, and beauty. Incorporate African words with clear and meaningful connotations, and provide brief explanations for each name.
Далее логотип был сгенерирован с помощью нейросетей Ideogram и Leonardo. AI
ПРОМТ: Create a modern, elegant logo for ’Zawadi, ’ a handmade jewelry brand inspired by African culture. Incorporate African patterns, beaded elements, or tribal motifs while keeping a clean, sophisticated look. Use warm, earthy tones like gold, deep red, and terracotta. The design should be versatile for both digital and print, including a simple icon for standalone branding.
Шрифт, предложенный ИИ, был определён с помощью инструмента WhatFontis, а цветовую палитру предложил Adobe Color, что позволило создать гармоничное сочетание элементов дизайна.
Носители
ПРОМТ: Design an elegant, eco-friendly packaging bag for a jewelry brand inspired by African culture, using vibrant colors like red, gold, and green, and incorporating traditional patterns or geometric motifs. Use sustainable materials like recycled paper or fabric with a premium finish. Include subtle brand logos and stylish, sturdy handles. The design should be modern, minimalistic, and luxurious, reflecting African heritage while being environmentally conscious. Perfect for gifting and creating a memorable experience.
ПРОМТ: Design a luxurious, eco-friendly jewelry box inspired by African culture, featuring rich colors like gold, red, and deep green, and intricate geometric or tribal patterns. The exterior should have a premium finish with embossed or metallic details, while the interior is lined with soft velvet or satin. Use natural materials like wood or recycled paper for sustainability. The design should balance modern luxury with African heritage, creating a memorable packaging experience.
ПРОМТ: Design a unique zipper pull for a hoodie, inspired by African culture. Use bold geometric patterns or tribal symbols with earthy tones like gold, deep green, or red. Incorporate materials like metal, wood, or eco-friendly options for a premium feel. The design should reflect African heritage while being functional, durable, and adding cultural elegance to the hoodie.
ПРОМТ: Design a collection of stylish keychains inspired by African culture for a jewelry brand. Use geometric patterns, symbols, and natural elements like beads, wood, and metal, incorporating vibrant colors such as gold, red, and green. The keychains should be durable, elegant, and functional, reflecting African heritage and craftsmanship with a modern touch.
ПРОМТ: Design a stylish, eco-friendly shopper bag inspired by African culture, featuring vibrant colors like red, orange, gold, and green, with bold geometric patterns or symbols. Use durable, sustainable materials like canvas or jute, with strong, comfortable handles. The design should blend modern style with African heritage, creating a dynamic, functional bag that’s perfect for everyday use.
ПРОМТ: Design a collection of phone cases inspired by African culture, featuring vibrant colors and traditional patterns. Use geometric shapes, tribal motifs, and nature-inspired designs in rich tones like gold, red, deep green, and blue. The cases should be durable, sleek, and modern, offering both protection and aesthetic appeal. Each case should reflect Africa’s strength, beauty, and heritage, while being stylish enough for everyday use and making a bold cultural statement.
ПРОМТ: Design an elegant gift certificate for a jewelry brand inspired by African culture. Use vibrant colors like gold, red, and green, with subtle African geometric patterns or tribal motifs. Incorporate metallic accents or embossed elements for a luxurious feel. Include space for personalization (recipient’s name, message, and amount) with elegant, clear typography. The certificate should evoke exclusivity and reflect the cultural richness of Africa.
Плакаты
ПРОМТ: Design eye-catching posters for an African-inspired jewelry brand, featuring vibrant colors, dynamic compositions, and African patterns. Use bright hues like red, gold, and green to make the design pop, with clear, impactful text promoting the jewelry collection. Showcase beaded designs or gemstones, and display the posters in realistic outdoor settings like billboards and bus stops. The design should be bold, stylish, and modern, reflecting the cultural richness of the jewelry while standing out in an urban environment.
Пространство
ПРОМТ: Design a vibrant retail space for African-inspired jewelry, using bold colors, natural textures, and unique materials. Incorporate African patterns and symbols into walls, floors, and displays. Use wooden or stone tables, woven baskets, and fabric accents for warmth and authenticity. Soft lighting should highlight the jewelry, creating an inviting atmosphere. The open layout should encourage exploration, blending modern luxury with the earthy feel of Africa for an unforgettable shopping experience.
Нейросетевые инструменты
ChatGpt4 (https://chatgpt.com) — генерация названия бренда и промптов WhatFontis (https://www.myfonts.com) — поиск шрифта AdobeColor (https://color.adobe.com)— создание цветовой палитры LeonardoAi (https://app.leonardo.ai) — поиск логотипа IdeogramAi (https://ideogram.ai) — поиск логотипа Recraft.ai (https://www.recraft.ai) — генерация айдентики, носителей, изображений товаров, плакатов и пространства.
