Media Concept
A digital media platform dedicated to exploring the visual art of video games and the processes of their creation.
The main goal is to explain to specialized professionals and to people outside this industry how to make the player stay engaged (by exploring the gameplay deeper and deeper) and to live the story of a character who grows closer with each act of the game.
The core idea is that we are not just showing development; we are showing the logic behind every artist that makes the fictional worlds feel real.
Future Media Topics
Segment The gaming industry, digital art, and visual storytelling.
Niche Focus Artistic and design techniques for creating immersive gaming experiences.
Each analysis centers on the mechanics of a single game level—from character development to progression logic and checkpoint placement.
The mechanic operates on the principle of streams and playthroughs, where, unlike the usual format, the invited expert goes through a level, detailing every nuance of its development—and how even the most seemingly minor details affect the player’s experience.In special episodes timed to major events, collaborations with streamers and esports athletes can be arranged.
Distribution Channel
The main platform is Twitch. This platform is the most popular, capturing 60% of the live streaming market. However, TikTok is the best fit for building a sales funnel and popularizing content. Any service that allows for vertical videos is preferred, but the aforementioned platform is not extremist, which allows for placing advertising integrations and monetizing content.
Target Audience
This media platform sits at the intersection of game art, visual storytelling, game design, and the psychology of gaming experience; therefore, the analysis will proceed based on the following criteria:
— Thematic focus and degree of intersection with the concept — Distribution platforms — Content formats and mechanics — Visual style — Tone of Voice — Audience engagement — Promotion strategies.
Direct Competitors
80 Level
Media covering digital art, 3D graphics, and game development. Publishes interviews, production deep dives, and technology-focused articles.Distinction: the emphasis is on the production process, rather than the emotional impact of the visual solutions.
ArtStation Magazine
Publishes interviews, artwork from artists, and materials on 3D modeling, concept art, and game projects.
Distinction: It examines digital art predominantly from professional and creative perspectives.
Extra Credits
Educational animation videos about game design, game history, and game narratives. Note: It does not specialize in detailed visual analysis of characters and environments.
Conclusions: Many focus on the topics of games and graphics, but when we directly compare the positioning and values of BEHIND THE PIXELS with our competitors, we realize that we are speaking to the audience about our personal experience. Our goal is to relax the viewer and allow them to rediscover and reconnect with their favorite game, rather than trying to recruit them for an internship or enhance their qualifications.
ABC Analysis of the Target Audience
(the most loyal and engaged segment of the audience, interested in purchasing the media platform’s products)
Enthusiast gamers interested in understanding how the worlds, characters, and atmosphere of their favorite projects are created.
(Mid-tier clients. They purchase steadily, but not as frequently or in as high volumes as Segment A. They possess good growth potential.)
Beginners and practicing professionals in the gaming industry interested in visual arts and game creation: concept artists, 3D artists, game designers, and students in creative fields.
General Pain
misunderstanding of the developers' artistic choices, «I don’t know how to analyze the visual language or delve deeper into the game narratives»
Unique Selling Proposition
